Digital Out-of-Home (DOOH) advertising has become a new staple in outdoor advertising. DOOH encompasses everything from Digital Screens to Mobile Text Integration to QR Codes. Digital advertisements can be spotted from afar and gain an enormous amount of attention, with their bright and vivid screens and images. Digital displays are everywhere from Billboards, Bus Sides, Bus Shelter Screens, Airport Dioramas, Kiosks, Mallscapes, TV Screens inside shops and many other formats.  Digital displays also have the ability to be interactive with the consumer (touch screen, augmented reality, gaming, etc). A huge benefit to DOOH is the creative aspect; it can be changed quickly, doesn’t incur printing fees and can usually post within 24 hours of submission. Usually with DOOH displays, the advertiser shares space with other companies and the ad rotates on a loop, ads can range from 6 seconds to 30 seconds, depending on the format. Technology is constantly moving forward and DOOH is for the forward-thinking advertiser.

Marketing Ad Ventures offers DOOH on formats from Digital Billboards, Text Mobile Marketing Integration, Taxi Cab Screens, and Mobile App Ad Integration to LED Touch Screens in Bus Shelters. Check out our newly added DOOH page! 

For pricing and market information, please fill out our "Rates & Info" form, or send us an e-mail at info@adsoutdoor.com, or call us at (310) 543-1996.

Yes, Super Bowl Sunday is here! And the TV commercials have been sold for a whopping $3 million per 30-second spot. I think there’s a football game on that day also. But enough about that. The previews to the Super Bowl commercials have been leaking out and look to be funny, sexy, action-packed and everything in between. We love them! And the size of the audience that will see these commercials on Super Bowl Sunday is without doubt going to be HUGE.  

But let’s compare those costs to Outdoor Advertising and see what we get.  For the cost of one 30-second Super Bowl spot, you could buy:

• A network of 10 Digital Billboards in LA for a 4 week period, for 3.5% of the cost.  
• 25 Wallscapes or Billboards in Manhattan for 4 weeks, for 1/3 the cost of a spot.
• A network of 43 Bus Shelters in Chicago, for 2% of the cost.
• A #50 showing of King Bus Sides in San Francisco for less than 2% of the cost.
• 20 Airport Dioramas for 2.5% of the cost, and so on.

The point is, for the cost of just one 30-second Super Bowl spot, an advertiser could easily do a very effective Out-of-Home campaign, in the top 10 markets, and still have plenty of money left over.

Granted there is nothing more fun than sitting with a bunch of friends in front of the TV and watching the Super Bowl. But just imagine how much money you could have for beer, chips and dip by doing an Outdoor campaign. Oh yeah, and an enormous amount of people would see it too.

For years people have been talking about Digital Billboards: They like them. They don’t like them. The lighting is too bright, they’re disruptive, they cause traffic jams and accidents, etc. Some don’t like them simply because they’re not like the simple beauty of the familiar static billboard that doesn’t flash at you every 6 – 8 seconds.

Well finally, a study from Tantala Associates and the OAAA has come out that will put to rest one of the Digital Billboard concerns: They don’t cause or increase traffic accidents. Granted this is only one conclusion from just one study, so there will still be plenty of controversy, but it’s a step in the right direction and a beginning to the end of the debate. So rest assured that while you’re driving down the road and the person next to you is talking on their cell phone while smoking a cigarette and drinking a soda with their burger, a Digital Billboard is not what will cause an accident.

What Digital Billboards will do is inform you, direct you, create a need, urge you to action to buy something, tell you a story and just downright entertain you. The changes of the images draw your attention to the advertising, giving the advertiser an advantage over other signage (including retail onsite signs). In most cases, Digital is sold in networks spread out over a large highly desired geographic area, generating a huge number of impressions on a daily basis. Digital technology is also being used in many other Out-of-Home formats such as Mallscapes, Bus Shelters, Taxi Tops, Bus Sides, Airport Dioramas, and others.

The Outdoor Digital revolution is not only here and spreading, but now is suggested to be safe and consumer friendly.

GPS, Wi-Fi, facial recognition, proximity location technology and more is coming to the Out-of-Home industry faster than you can tweet what you had at Starbucks. It’s all about user friendly technology to make your life easier and more fulfilled.

Right now a coupon can be sent to your Smartphone when you walk by a Bus Shelter. Or a song can be downloaded after passing a Billboard. There are even ads now that have bar codes which you can scan into your phone for sale items, store locations, directions, etc. With a push of a few buttons and a click on “Accept”, you’re done. But just think what the future could hold… no “Accept” or “Deny” option, it’s just written into your cell phone agreement, or in an App you’ve downloaded.

Look at the movie Minority Report with Tom Cruise. How much longer before those scenes become real? Imagine:
You’re walking past some digital street furniture and it says to you "Hey Mrs. Jones, that dream vacation you’ve always wanted just went on sale. And we know you can afford it because we checked your bank account, and it will still leave you with a balance of $17.53. And remember to pack that blue bathing suit you bought yesterday.”

As you’re contemplating your vacation, you hop on the train and the Overhead Car Card advertisement tells you, “Don’t forget to get a pedicure before your vacation. According to your calendar, the 3:30 appointment I just made for you will fit perfectly between your already booked 2:30 & 4:40. See you then.”

This is Outdoor Advertising at its best when the sole purpose is to inform you, entice you, motivate you, sell you and be an even bigger part in making your life just better.

But don’t forget that pedicure! You’ll need it for that vacation.

Digital billboards are one thing, but digital License Plates? Are you kidding me?

Have you heard that the California Legislature’s is considering a bill that would allow digital advertising on car license plates? This is being considered only because of our multibillion dollar deficit.

The Concept goes like this:
The license plate number would remain visible at all times, however when the vehicle stops for more than 4 seconds (in traffic or at a red light) a digital ad would appear.

But wouldn’t it be more interesting if the plates changed while you were driving? Here’s the scenario:
The police are chasing a car and they are trying to radio-in their location for assistance with the description of the car. It’s “a blue Chevy Malibu with license plate number Drink Coke and Set Yourself Free, traveling north on the I-5 Freeway and just passing the billboard reading Stop Child Obesity in our Schools…”

I love Out-of-Home Advertising because it captures people when they’re on-the-go and out enjoying life. Billboards, Wallscapes, Bus Shelters, Wrapped Buses etc., they’re big and bold just like life itself. But License Plates? I’m sorry, nothing compares to the real thing.

I think we need to leave license plates alone and let them serve the purpose for which they’re intended: identifying cars and aiding the police.

Out-of-home does not need any help thank you very much! It’s already a fun, creative and current medium, it doesn’t need dangerous futuristic Jetson’s gimmicks to make it unique or alternative.