I recently spent a week in Loreto, Mexico, a small fishing village on the Sea of Cortez side of the Baja Peninsula. In a town of 15,000, a young girl of around 8 years old had gone missing. The Outdoor Advertising community saw the need and posted her picture and contact information for reaching the authorities. Billboards and posters are currently aiding in the search for this girl, who we pray is found safely soon.

Once again this shows the power of Outdoor and the responsibility our great industry shows to the residents of towns and cities here in the United States, and the other places around the world.

Happy Holidays!

Hi! My name is Bruce Friedlander and I am the President of Marketing AD Ventures. We have just launched our new and improved Web site which now includes our OOH blog! I will be blogging on a regular basis discussing all things Out-of-Home. My hope is to make it always interesting, informative, timely, irreverent when called for, and absolutely fun at all times.

The geographic areas of discussion will reach from Mexico to Canada, Los Angeles to Manhattan, Miami to Seattle and all areas between. Topics will range from different formats, new locations, changing laws, campaigns of interest, new OOH ideas, etc. as well as things that I find just downright interesting.

I can be contacted at bruce@adsoutdoor.com where I welcome new ideas and any specific topic that would be of interest.