GPS, Wi-Fi, facial recognition, proximity location technology and more is coming to the Out-of-Home industry faster than you can tweet what you had at Starbucks. It’s all about user friendly technology to make your life easier and more fulfilled.
Right now a coupon can be sent to your Smartphone when you walk by a
Bus Shelter. Or a song can be downloaded after passing a
Billboard. There are even ads now that have bar codes which you can scan into your phone for sale items, store locations, directions, etc. With a push of a few buttons and a click on “Accept”, you’re done. But just think what the future could hold… no “Accept” or “Deny” option, it’s just written into your cell phone agreement, or in an App you’ve downloaded.
Look at the movie Minority Report with Tom Cruise. How much longer before those scenes become real? Imagine:
You’re walking past some digital
street furniture and it says to you "Hey Mrs. Jones, that dream vacation you’ve always wanted just went on sale. And we know you can afford it because we checked your bank account, and it will still leave you with a balance of $17.53. And remember to pack that blue bathing suit you bought yesterday.”
As you’re contemplating your vacation, you hop on the train and the
Overhead Car Card advertisement tells you, “Don’t forget to get a pedicure before your vacation. According to your calendar, the 3:30 appointment I just made for you will fit perfectly between your already booked 2:30 & 4:40. See you then.”
This is Outdoor Advertising at its best when the sole purpose is to inform you, entice you, motivate you, sell you and be an even bigger part in making your life just better.
But don’t forget that pedicure! You’ll need it for that vacation.
