by Bruce
2. September 2010 11:53
For years people have been talking about
Digital Billboards: They like them. They don’t like them. The lighting is too bright, they’re disruptive, they cause traffic jams and accidents, etc. Some don’t like them simply because they’re not like the simple beauty of the familiar static billboard that doesn’t flash at you every 6 – 8 seconds.
Well finally, a study from
Tantala Associates and the OAAA has come out that will put to rest one of the Digital Billboard concerns: They don’t cause or increase traffic accidents. Granted this is only one conclusion from just one study, so there will still be plenty of controversy, but it’s a step in the right direction and a beginning to the end of the debate. So rest assured that while you’re driving down the road and the person next to you is talking on their cell phone while smoking a cigarette and drinking a soda with their burger, a Digital Billboard is not what will cause an accident.
What Digital Billboards will do is inform you, direct you, create a need, urge you to action to buy something, tell you a story and just downright entertain you. The changes of the images draw your attention to the advertising, giving the advertiser an advantage over other signage (including retail onsite signs). In most cases, Digital is sold in networks spread out over a large highly desired geographic area, generating a huge number of impressions on a daily basis. Digital technology is also being used in many other Out-of-Home formats such as
Mallscapes,
Bus Shelters,
Taxi Tops,
Bus Sides,
Airport Dioramas, and others.
The Outdoor Digital revolution is not only here and spreading, but now is suggested to be safe and consumer friendly.
