Super Bowl Commercial Costs VS Outdoor Advertising Costs

Yes, Super Bowl Sunday is here! And the TV commercials have been sold for a whopping $3 million per 30-second spot. I think there’s a football game on that day also. But enough about that. The previews to the Super Bowl commercials have been leaking out and look to be funny, sexy, action-packed and everything in between. We love them! And the size of the audience that will see these commercials on Super Bowl Sunday is without doubt going to be HUGE.  

But let’s compare those costs to Outdoor Advertising and see what we get.  For the cost of one 30-second Super Bowl spot, you could buy:

• A network of 10 Digital Billboards in LA for a 4 week period, for 3.5% of the cost.  
• 25 Wallscapes or Billboards in Manhattan for 4 weeks, for 1/3 the cost of a spot.
• A network of 43 Bus Shelters in Chicago, for 2% of the cost.
• A #50 showing of King Bus Sides in San Francisco for less than 2% of the cost.
• 20 Airport Dioramas for 2.5% of the cost, and so on.

The point is, for the cost of just one 30-second Super Bowl spot, an advertiser could easily do a very effective Out-of-Home campaign, in the top 10 markets, and still have plenty of money left over.

Granted there is nothing more fun than sitting with a bunch of friends in front of the TV and watching the Super Bowl. But just imagine how much money you could have for beer, chips and dip by doing an Outdoor campaign. Oh yeah, and an enormous amount of people would see it too.