by Bruce
28. June 2011 08:22
We all know that there are areas of the country that do not have much Outdoor Advertising. But you sometimes forget that there are many major roadways in some of the largest United States markets that have no billboards, no Wallscapes, no 30-Sheets, just open space. I was reminded of this on a recent ride out to Burbank to take completions photos for a new Bus Shelter campaign. There was no outdoor advertising on the I-5 Freeway (except for one double faced board) from downtown to past Burbank approximately 10 miles.
So how do you reach the communities that don’t have outdoor on their major roadways? The answer is by using non-traditional Out-of-Home. Here are a few examples:
- Mobile billboards can reach any area and demographic while staying on a specific route determined by the client or wander through the most highly trafficked area of the target geographic area. They are 10’H x 22’W double-sided with vinyl production (sometimes they also have a tail ad), and are illuminated for nighttime campaigns. Some markets also offer Digital Mobile Billboard trucks.
- Movie Theater Advertising is a great way to reach large captive audiences in a precise target area. You can utilize a single theater or multiple theater complexes to fit a specific budget.
- Gym & Health Club ads, Bar & Restaurant advertising and College & High School ads are other ways.
But for those truly hard to reach areas, there are a few more creative options:
- Coffee Sleeve advertising, which are in most of the independent coffee shops throughout a neighborhood. The ad is inches from your face for the entire time it takes to drink a hot cup of coffee. Put a QR Code on it and it could remain with the prospective customer indefinitely.
- Pizza Box advertising comes into your home and is in front of you while you enjoy your pizza. Put a QR Code on the box to intrigue the consumer to visit your website or receive a discount/coupon for your product.
The bottom line: There is always an Out-of-Home way to reach potential customers no matter where they are and with your budget in mind. You can’t escape OOH advertising.
