Some of our Favorite Outdoor…

BILLBOARD ROTATE PROGRAM

Macy's West takes advantage of prime Billboard locations in Sacramento by rotating billboards each month. Their vibrant colors and simple design layouts make for an eye-catching and effective campaign. Using a rotate program provides continuity of their message throughout the area, as well as enhancing its Reach as it moves to new locations.

To see more Billboard Advertising samples, visit Out-of-Home Formats: Billboards.

BILLBOARD PERMANENT

GUESS Fashion advertises on this Los Angeles Billboard located on 3rd & La Cienega Blvd. An advantage of using a Perm program is that it assures dominance in a selected area. This 14'H x 48'W Billboard targets the upscale Beverly Center shopping area, a key location for the Guess audience. Maintaining continuity in this prime location, this program delivers high frequency and has continued to build Reach over several months. And by making copy changes every month or two, GUESS keeps their billboard advertising fresh and appealing!

To read more about Billboard Advertising and to see more samples (including Billboard Squares!), visit Out-of-Home Formats: Billboards.

WALLSCAPES

GUESS Fashion adorns these spectacular twin wallscapes in Manhattan, New York. Wallscapes are unique in that they accommodate a wide variety of unusual creative shapes and sizes. Towering above the street at 55'H x 22'W each, these amazing wallscapes are impossible to miss! The enormity of this format provides dominance in the area.

To Learn more about Wallscapes or to see more samples, visit Out-of-Home Formats: Wallscapes.

SPECIALTY OUTDOOR

SKYY Vodka had great creative for vertical space, so taking advantage of these Billboard Vertaculars in Philadelphia just made sense! Vertaculars are a unique billboard format available in certain markets throughout the country. Vertaculars combine the creative impact of their unique form with the frequency of a standard billboard program, making for an excellent brand builder and awareness generator.

To see more unique formats, including Billboard Vertaculars and Billboard Cube, visit Out-of-Home Formats: Specialty Outdoor.

BUS SHELTERS

The Good Luck Trolls' use of bright colors and short, concise copy made this one of our favorite Outdoor programs. In addition to New York Phone Kiosks, San Francisco Bus Sides, and various Wild Posting markets, the Good Luck Trolls graced Bus Shelter structures in Denver, Las Vegas and Miami.

Placed along bus routes in major metropolitan and residential areas alike, Bus Shelters can provide mass exposure or can reach a very specific audience, making them ideal for geographically or demographically targeting specific audiences.

To see more examples of Bus Shelters visit Out-of-Home Formats: Bus Shelters.